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The Waverley Route

Edinburgh Waverley to Carlisle Citadel

A railway through city, Borders and upland countryEdinburgh Waverley → Carlisle CitadelFrom its Victorian origins to closure and return

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Culture, Posters & Adverts · 1923 · Waverley corridor

The visual world around the railway.

Records must match the selected period. Films must additionally connect to the Waverley corridor—Edinburgh, Midlothian, the Borders or the route itself—so unrelated Glasgow and Highlands material no longer appears here. Broader period posters remain clearly labelled as context.

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Your choice stays with this railway and governs its dated culture and resources. Every item keeps its own date, place and connection to the line.

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Everyday advertising · 1923

Farrah's grocery shop advertisement

An English grocery advertisement published in 1923, the year the Waverley Route entered the LNER era. It shows the commercial typography and domestic appeals encountered in contemporary print culture; the older photograph used in the advert appears to pre-date 1914.

Unknown creator, via Wikimedia Commons · Public Domain Mark 1.0

Tobacco advertising · Second World War

Wartime glamour and cigarette promotion

A British Ministry of Information photograph of a glamorous promotional image for Turkish cigarettes. It shows how wartime tobacco advertising linked smoking with relaxation, sophistication and femininity; that sales language is part of the historical evidence, not a present-day claim.

Ministry of Information / Imperial War Museums, via Wikimedia Commons · Public domain – UK government work

Fashion advertising · 1921

Harvey Nichols fashion advertisement

A London department-store fashion advertisement published two years before the Waverley Route entered the LNER era. Its illustration, layout and aspirational sales language show the visual world carried into the early 1920s.

Harvey Nichols advertisement in Illustrated Sporting and Dramatic News, via Wikimedia Commons · Public domain – UK anonymous work

Soap advertising · 1924

What's Become of the ‘Homely’ Girl?

A Palmolive soap advertisement by Clarence F. Underwood. It demonstrates how 1920s beauty advertising turned appearance and social approval into sales arguments; those values are historical evidence rather than claims repeated by the Explorer.

Clarence F. Underwood / Palmolive, via Wikimedia Commons · Public Domain Mark 1.0

Hosiery advertising · 1922

Holeproof Hosiery illustration

Coles Phillips's illustration of a woman adjusting a stocking was made for Holeproof Hosiery advertising. It records the glamour, styling and increasingly intimate imagery used to sell fashion in the early 1920s.

Coles Phillips / Holeproof Hosiery, via Wikimedia Commons · Public Domain Mark 1.0

Cosmetics advertising · 1927

Elizabeth Arden cosmetics

A 1927 cosmetics advertisement photographed by Adolf de Meyer. Its carefully staged elegance shows how luxury brands associated beauty products with celebrity-style portraiture and social refinement.

Adolf de Meyer / Elizabeth Arden, via Wikimedia Commons · Public Domain Mark 1.0

Government campaign · 1941

Women of Britain — Come into the Factories

Philip Zec's 1941 recruitment poster asked women to enter wartime factory work. It brings the selected railway period into contact with the labour, gender and national mobilisation experienced across Britain.

Philip Zec / UK Government, Imperial War Museums collection, via Wikimedia Commons · Public domain – UK government work

Public information · Second World War

Operation Pied Piper evacuation poster

A Ministry of Health poster publicising civilian evacuation. Railway stations and trains were central to evacuation, but this particular London Underground poster is included only as national wartime context, not as evidence for a Waverley station.

UK Ministry of Health, via Wikimedia Commons · Public domain – UK government work

Stout advertising · c. 1925

Order this large Guinness for the home

A Guinness advertisement promoting an economical family-size bottle for home consumption. Its health-inflected language and domestic positioning are characteristic of inter-war alcohol marketing.

Guinness / Wellcome Collection, via Wikimedia Commons · CC BY 4.0

Whisky advertising · 1928

Spirit of Haig — Great Scot!

Albert Guillaume's colourful 1928 French poster for Haig whisky uses Scottish identity as its central sales device, showing how a Scottish brand was marketed internationally during the LNER period.

Albert Guillaume / Haig Whisky, Bibliothèque nationale de France, via Wikimedia Commons · CC0 1.0

Tobacco advertising · 1919

Tabu and the modern smoking woman

Julius Klinger's poster for Tabu cigarette papers used a confidently smoking woman to suggest modernity and social freedom, recording visual language carried into 1920s tobacco advertising.

Julius Klinger / The Wolfsonian–FIU, via Wikimedia Commons · Public domain

Wartime campaign · 1943

At War Against the Axis

A dated British government poster presenting the Allied war effort against the Axis. It supplies a national frame for the railway's wartime operation without claiming local placement.

UK Government / US National Archives, via Wikimedia Commons · Public domain – UK government work