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Culture, Posters & Adverts · 1923 · Waverley corridor

The visual world around the railway.

Records must match the selected period. Films must additionally connect to the Waverley corridor—Edinburgh, Midlothian, the Borders or the route itself—so unrelated Glasgow and Highlands material no longer appears here. Broader period posters remain clearly labelled as context.

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Adverts, posters & visual culture · 1923

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LNER Silver Jubilee railway poster from 19351935The Silver JubileeFarrah's grocery shop advertisement published in 19231923Farrah's grocery shop advertisementWartime promotional image showing a glamorous woman reclining with a book and smoking a cigaretteSecond World WarWartime glamour and cigarette promotionHarvey Nichols fashion advertisement published in 19211921Harvey Nichols fashion advertisementPalmolive soap advertisement from 1924 headed What's Become of the Homely Girl1924What's Become of the ‘Homely’ Girl?1922 hosiery advertising illustration showing a woman adjusting a stocking1922Holeproof Hosiery illustrationElizabeth Arden cosmetics advertisement photographed by Adolf de Meyer in 19271927Elizabeth Arden cosmetics1941 British government poster asking women to come into the factories1941Women of Britain — Come into the FactoriesBritish government Operation Pied Piper civilian evacuation poster from the Second World WarSecond World WarOperation Pied Piper evacuation posterGuinness advertisement from about 1925 promoting a large family-size bottle for the homec. 1925Order this large Guinness for the homeColourful 1928 Spirit of Haig Great Scot whisky poster1928Spirit of Haig — Great Scot!1919 Tabu cigarette-paper poster showing a stylish woman smoking1919Tabu and the modern smoking womanBritish 1943 At War Against the Axis poster1943At War Against the AxisBritish film poster for The Lodger from 19271927The Lodger: A Story of the London FogBritish film poster for Juno and the Paycock from 19301930Juno and the Paycock1930 British Medical Journal advertisement for Wellcome insulin1930Wellcome Insulin1930s advertisement headed Keep Your Hands Soft and White with Zam-Buk1930sKeep Your Hands Soft & White with Zam-Buk1935 LNER Scotland poster showing Black Watch pipers1935Écosse — Black Watch Pipers1928 LNER poster of the Forth Bridge1928The Forth BridgeLNER poster titled Over the Forth to the North1928Over the Forth to the NorthLNER Fraserburgh beach poster from about 1930c. 1930FraserburghArt Deco LNER golf poster for St Andrewsc. 1930St Andrews — GolfLNER Bridlington poster with stylish woman and Pierrotsc. 1926Bridlington1925 LNER Filey family beach poster1925Filey — For the Family1939 LNER camping coach holiday poster1939Camping Coaches in England and Scotland1929 LNER poster for Munich and Central Europe1929Munich and Central Europe1925 LNER Harwich Antwerp travel poster1925Harwich–Antwerp1928 publicity poster for Easy Virtue1928Easy Virtue1926 poster for The Mountain Eagle1926The Mountain Eagle1929 British film poster for The Manxman1929The ManxmanGerman poster for the 1928 British film Weekend Wives1928 film; 1929 posterWeekend WivesColour Chesterfield cigarette advertisement from Cosmopolitan in 19291929Chesterfield CigarettesHistoric Imperial Airways Cape Town to London poster1930sCape Town to London — Imperial AirwaysHistoric Imperial Airways poster advertising Switzerland1930sSwitzerland by Imperial AirwaysCanadian Pacific poster showing RMS Empress of Britainc. 1931RMS Empress of Britain — Canadian Pacific
35shown by this filter35from this period and route area102in the complete collection

Railway advertising · 1935

The Silver Jubilee

The Waverley Route was owned and operated by the LNER from 1923 until nationalisation in 1948. This 1935 poster represents the company's wider visual identity; the advertised Silver Jubilee service ran between London and Newcastle and is not evidence of A4 operation over the Waverley Route.

Frank Newbould / London and North Eastern Railway, via Wikimedia Commons · Public domain

Everyday advertising · 1923

Farrah's grocery shop advertisement

An English grocery advertisement published in 1923, the year the Waverley Route entered the LNER era. It shows the commercial typography and domestic appeals encountered in contemporary print culture; the older photograph used in the advert appears to pre-date 1914.

Unknown creator, via Wikimedia Commons · Public Domain Mark 1.0

Tobacco advertising · Second World War

Wartime glamour and cigarette promotion

A British Ministry of Information photograph of a glamorous promotional image for Turkish cigarettes. It shows how wartime tobacco advertising linked smoking with relaxation, sophistication and femininity; that sales language is part of the historical evidence, not a present-day claim.

Ministry of Information / Imperial War Museums, via Wikimedia Commons · Public domain – UK government work

Fashion advertising · 1921

Harvey Nichols fashion advertisement

A London department-store fashion advertisement published two years before the Waverley Route entered the LNER era. Its illustration, layout and aspirational sales language show the visual world carried into the early 1920s.

Harvey Nichols advertisement in Illustrated Sporting and Dramatic News, via Wikimedia Commons · Public domain – UK anonymous work

Soap advertising · 1924

What's Become of the ‘Homely’ Girl?

A Palmolive soap advertisement by Clarence F. Underwood. It demonstrates how 1920s beauty advertising turned appearance and social approval into sales arguments; those values are historical evidence rather than claims repeated by the Explorer.

Clarence F. Underwood / Palmolive, via Wikimedia Commons · Public Domain Mark 1.0

Hosiery advertising · 1922

Holeproof Hosiery illustration

Coles Phillips's illustration of a woman adjusting a stocking was made for Holeproof Hosiery advertising. It records the glamour, styling and increasingly intimate imagery used to sell fashion in the early 1920s.

Coles Phillips / Holeproof Hosiery, via Wikimedia Commons · Public Domain Mark 1.0

Cosmetics advertising · 1927

Elizabeth Arden cosmetics

A 1927 cosmetics advertisement photographed by Adolf de Meyer. Its carefully staged elegance shows how luxury brands associated beauty products with celebrity-style portraiture and social refinement.

Adolf de Meyer / Elizabeth Arden, via Wikimedia Commons · Public Domain Mark 1.0

Government campaign · 1941

Women of Britain — Come into the Factories

Philip Zec's 1941 recruitment poster asked women to enter wartime factory work. It brings the selected railway period into contact with the labour, gender and national mobilisation experienced across Britain.

Philip Zec / UK Government, Imperial War Museums collection, via Wikimedia Commons · Public domain – UK government work

Public information · Second World War

Operation Pied Piper evacuation poster

A Ministry of Health poster publicising civilian evacuation. Railway stations and trains were central to evacuation, but this particular London Underground poster is included only as national wartime context, not as evidence for a Waverley station.

UK Ministry of Health, via Wikimedia Commons · Public domain – UK government work

Stout advertising · c. 1925

Order this large Guinness for the home

A Guinness advertisement promoting an economical family-size bottle for home consumption. Its health-inflected language and domestic positioning are characteristic of inter-war alcohol marketing.

Guinness / Wellcome Collection, via Wikimedia Commons · CC BY 4.0

Whisky advertising · 1928

Spirit of Haig — Great Scot!

Albert Guillaume's colourful 1928 French poster for Haig whisky uses Scottish identity as its central sales device, showing how a Scottish brand was marketed internationally during the LNER period.

Albert Guillaume / Haig Whisky, Bibliothèque nationale de France, via Wikimedia Commons · CC0 1.0

Tobacco advertising · 1919

Tabu and the modern smoking woman

Julius Klinger's poster for Tabu cigarette papers used a confidently smoking woman to suggest modernity and social freedom, recording visual language carried into 1920s tobacco advertising.

Julius Klinger / The Wolfsonian–FIU, via Wikimedia Commons · Public domain